Kicking The Stigma grew from Indianapolis Colts owner Jim Irsay’s promise to face the mental health crisis head on. After hearing from countless fans suffering in silence, the Irsay family turned their platform into a lifeline—raising awareness, funding frontline nonprofits, and creating brave spaces where athletes and everyday people can talk openly about mental health. Today, Kicking The Stigma helps Hoosiers exchange shame for courage so more people feel seen, supported, and ready to reach out for help.