Kicking The Stigma began with a promise from Indianapolis Colts owner Jim Irsay to confront the mental health crisis head on. After hearing from countless fans struggling in silence, the Irsay family turned their platform into a lifeline, raising awareness, funding frontline nonprofits, and creating space for athletes to speak openly about mental health. Today, Kicking The Stigma helps Hoosiers replace shame with courage, so more people feel seen, supported, and willing to ask for help.