Shemar James

Dallas Cowboys

Family Well-Being

Southwest Advocacy Group (SWAG)
Southwest Advocacy Group is rooted in community. From housing support to health services, they connect families in Southwest Gainesville to the resources that build stability and hope. Their mission is simple: to stand beside neighbors, strengthen families, and ensure every voice is heard.

FEATURED PLAYERS CAUSES

Lane Johnson is helping veterans rediscover purpose through service

Lane Johnson was deeply moved by veterans and Gold Star families who shared how meaningful service after the military can rebuild purpose and connection. That’s why he’s championing the Travis Manion Foundation, where veterans mentor students and strengthen character in communities nationwide. By uplifting those who continue to lead long after the uniform comes off, Lane is honoring America’s heroes and helping ensure they have the support and purpose they deserve.